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February 10, 2015Journal of Consumer Psychology

Distinct threats, common remedies: How consumers cope with psychological threat

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Authors

DHDa Hee HanMcGill UniversityADAdam DuhachekIllinois CollegeDRDerek D. RuckerNorthwestern University

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Han et al. (2015) studied this question.

synapsesocial.com/papers/6a6a83be1e51ef7293b38cb1https://doi.org/10.1016/j.jcps.2015.02.001
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