What question did this study set out to answer?

The study aims to explore how service convenience and perceived quality influence customer satisfaction and loyalty in low-cost fitness centers.

The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers

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The study aims to explore how service convenience and perceived quality influence customer satisfaction and loyalty in low-cost fitness centers.
Developed a model linking service convenience, perceived quality, and customer outcomes.
Analyzed data from customers at low-cost fitness centers.
Higher service convenience correlates with increased customer satisfaction rates.
Improved perceived quality enhances perceived value and loyalty among customers.

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Randomized trial examines customer satisfaction and loyalty in low-cost fitness centers, suggesting service improvements.

García‐Fernández et al. (2017) studied this question.

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