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Koh Phi Phi, Thailand, and Gili Trawangan, Indonesia, are two islands in Southeast Asia that face several developmental challenges associated with the rapid growth of tourism. Both islands are part of a marine park, are small in size and have several natural resources that need protection. They both face burgeoning tourist numbers that have increased tourism infrastructure development and are leading to environmental degradation. These islands have discussed ways to incorporate sustainability into their management and marketing practices, and they have looked to tourists as a support for change. This study examines the motivations, profiles and perceptions of tourists in island destinations, their level of awareness of environmental issues there, the extent to which they feel responsible about preserving or protecting their natural resources and the role they may be willing to take in their management, including their willingness to pay for environmental protection. The findings showed that the majority of the tourists to both islands were young, had relatively high levels of income and were from English-speaking nations. Tourists in both islands stated that they were willing to pay for sustainability practices, but there were differences around who they felt should be primarily responsible for implementing sustainability measures.
Dodds et al. (Wed,) studied this question.