An Investigation of Self‐Concept, Clothing Selection Motivation, and Life Satisfaction among Disabled Consumers

This study examined the impact that aspects of self‐concept (i.e., generalized self‐efficacy, public self‐consciousness, state hope, self‐esteem) have on clothing selection motivation and life satisfaction among disabled consumers. A total of 318 questionnaires were completed by participants, the majority of whom had either a mobility impairment or a visual impairment. Structural equation modeling was employed to test the hypotheses. Results indicated that for disabled consumers, generalized self‐efficacy, public self‐consciousness, and state hope were related to self‐esteem, and also self‐esteem positively influenced the assurance dimension of clothing selection motivation. Additionally, a significant relationship was found between life satisfaction and the individuality dimension of clothing selection motivation. Results shed light on the social/psychological factors influencing the clothing choices of disabled consumers and address a gap in the literature by considering clothing use among disabled consumers.