What question did this study set out to answer?

The aim is to explore the determinants of tourism seasonality, focusing on travel demand's temporal allocation.

August 1, 2026Quality & QuantityOpen Access

Seasonality of tourism demand in Italy through the “trips and holidays” survey: influencing factors and implications for destination sustainability

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Reviews the factors affecting seasonality of tourism demand in Italy, indicating implications for destination sustainability.

The aim is to explore the determinants of tourism seasonality, focusing on travel demand's temporal allocation.
Utilized microdata from ISTAT 'Trips and Holidays' survey (2018–2024).
Applied descriptive analyses and logit models to examine influencing factors.
Employed a mediation-based structural equation model to analyze relationships.
Confirmed a stable and concentrated summer seasonality in Italy.
Found socio-demographic characteristics, transport, and accommodation choices significantly affect high season travel probability and trip characteristics.
Highlighted the importance of understanding these factors for tourism marketing and sustainable management.

Cantis et al. (2026) studied this question.

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