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The paper explores the possibilities for nutrition education for children via television, one alternative proposed in the controversy regarding TV advertising to children. Results from nine experimental studies of the impact of short adlike television nutrition messages on children's nutrition attitudes, beliefs and behaviors are reviewed. Conclusions are drawn regarding the important characteristics of situations in which educational messages can be expected to be successful and the characteristics of successful messages. Recommendations for future research are offered.
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Scammori et al. (1981) studied this question.
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