Thematic analysis explores how female AI tech influencers teach coding on YouTube, indicating a broader audience approach.
This article explores the instructional design practices of three female artificial intelligence tech influencers (AITIs) who use YouTube to teach coding and professional literacies. Our thematic analysis of nine video transcripts featuring generative AI (GAI) yielded themes centered on influencers’ persona development, flexible instructional methods, opportunities for application, and GAI limitations. We conclude the article by identifying a utilitarian ethical dilemma wherein AITIs avoid overt feminist arguments to reach a broader audience.
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Gray et al. (2026) studied this question.
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