Exploring the importance of government-enterprise cooperation among festival stakeholders for festival sustainability: an evolutionary game perspective

This research delves into the dynamics between stakeholders’ cooperation and festival sustainability, spotlighting the critical role of joint efforts in fostering sustainable festival development. Leveraging evolutionary game theory, the study constructs an innovative model to dissect the interplay of behavioural strategies between government and enterprise in festival management. This model serves as a novel methodological approach, offering a fresh lens to understand stakeholder interactions in the context of tourism. Key to this exploration is the analysis of how pivotal parameters shape stakeholder strategies along varied evolutionary trajectories. Employing MATLAB for nuanced numerical simulations, the findings reveal that the interplay of costs and benefits in festival operations is pivotal in shaping stakeholder decisions. Crucially, the research underscores that concerted government-business cooperation is instrumental in ensuring the long-term viability and sustainability of festivals. This study not only enriches the theoretical discourse in tourism research methods but also provides practical insights for sustainable festival management.