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March 1, 1987Journal of Business and Industrial Marketing

Using Internal Marketing to Develop a New Culture—the Case of Ericsson Quality

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EGEvert GummessonStockholm University

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Evert Gummesson (1987) studied this question.

synapsesocial.com/papers/6a6f5f75e5469ee92be05850 https://doi.org/10.1108/eb006032

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