Those who sit in C-Suites are responsible for revenue growth and profitability. They are responsible for strategy, marketing, governance, and the management of their lines of business–regardless of the vertical industries they occupy. They are responsible for talent and technology–especially technology, which is often focused on “digital transformation,” which–when done right–is about as holistic an endeavor a corporation can pursue. But what is “digital transformation”? Why is it so controversial? Why are there so many books, articles, short courses, consultants, and pundits that focus on digital transformation? Why is it the objective of just about every C-Suite executive? And why do so many digital transformation projects fail?
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Stephen J. Andriole (2020) studied this question.
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