Wikis in the Classroom: Opportunities and Challenges

This paper describes the development of a wiki in a Principles of Marketing class. Over the course of the semester students in two sections of the class created over 1,300 articles about the city of Omaha. Over 20 guests from a variety of organizations attended at least one class session and participated in discussions with the students. Quantitative and qualitative assessment data is presented to show how the project contributed to student learning. The article concludes with a discussion of the opportunities and challenges of using wikis in the classroom.