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Despite the enormous growth in national quality assurance processes in the UK, serious doubts remain about their effectiveness in achieving lasting quality improvement. This paper suggests that the quality of students' experience of higher education can more effectively be improved by combining educational development with quality assurance to create a more holistic approach. The concept, which we call 'quality development', is explained and four examples of how this approach can work are described.
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Gosling et al. (2001) studied this question.
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