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Several software developers have recently introduced very powerful programs designed to assist educators, advisors and businesses to learn more about the exporting process. This paper analyzes the relative strengths and weaknesses of five such programs through the application of international marketing concepts and hypothetical case studies. The analysis herein will save potential users the time and effort needed to select the most appropriate program(s) for their teaching and learning objectives. This paper is intended to address the needs of business program educators and students. It may also be of interest to government agencies and other advisors involved in export education and administration, businesses seeking to learn more about the exporting process, and software developers producing programs designed to teach about exporting.
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Schmitt et al. (1993) studied this question.
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