A Spiral Approach of Knowledge Creation in International Business Course Using SECI and “Ba” Model

This paper enhances the existing teaching innovation literature in international business (IB) courses. The pedagogical literature in teaching IB courses focuses on one or two specific topics in the course. This present study focuses on a holistic approach to IB teaching innovation using the SECI and Ba framework. The post-pandemic challenges in knowledge creation in IB classes were addressed in this study. The SECI and Ba model was a proven framework for knowledge creation at organizations. The usage of SECI in higher education is found to be very limited. This study attempted to understand how to design a learning environment for IB courses to improve the knowledge creation using the SECI approach and to measure the outcomes specific to the twenty-first-century workplace skills. A series of innovative SECI activities were identified and mapped to specific course learning outcomes. The study used a mixed-methods approach, and relevant data for the study were collected using both qualitative and quantitative methods. The results of both subjective and objective data measures indicate that the intervention used through SECI and Ba improved the students’ learning capabilities and facilitated the acquisition of twenty-first-century workplace skills.