Electronic Data Retrieval in International Business Education

Successful international business executives thrive on timely information. It is very important, therefore, that international business students be able to gather global company and market information and apply it to decision making in class assignments. Though electronic data retrieval is the most efficient and effective way to gather data on this scale, it is an underutilized microcomputer application. This study evaluates the two most important means of electronic data retrieval, CD ROM and online data retrieval. It also identifies some databases available through these means and describes how they may be used in assignments in international business classes.