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July 1, 1996Journal of Marketing

Collaborative Communication in Interfirm Relationships: Moderating Effects of Integration and Control

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Authors

JMJakki J. MohrUniversity of Wisconsin–MadisonRFRobert J. FisherUniversity of AlbertaJNJohn R. NevinUniversity of Wisconsin–Madison

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Mohr et al. (1996) studied this question.

synapsesocial.com/papers/6a709df3660549caf2c53b4bhttps://doi.org/10.1177/002224299606000307
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