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September 1, 1991European Journal of Marketing

A Strategic Approach to Managing Buyer‐Seller Relationships

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Authors

RKRobert E. KrapfelUniversity of Maryland, College ParkDSDeborah J. SalmondUniversity of BaltimoreRSRobert E. SpekmanUniversity of Virginia

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Krapfel et al. (1991) studied this question.

synapsesocial.com/papers/6a732447ef2d17db5ca0ba11https://doi.org/10.1108/eum0000000000622
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