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February 1, 1992Journal of Marketing Research

Vertical Trade Relationships: The Role of Dependence and Symmetry in Attaining Organizational Goals

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LBLauranne BuchananKaplan (United States)

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Lauranne Buchanan (1992) studied this question.

synapsesocial.com/papers/6a1006232badbc352aff2bf4https://doi.org/10.1177/002224379202900106
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