Literature review reveals eight distinct service paradigms in the automotive sector, suggesting practical classification frameworks for strategic managerial decision-making.
Purpose This paper aims to propose a framework that can be used for analysing services in the automotive industry. Design/methodology/approach Existing categorisation schemes for services are investigated and evaluated in terms of their applicability to services in the automotive industry. Findings Services categorisation schemes are grouped under eight service paradigms, expressing the understanding that various authors had about services in different times and contexts. Research limitations/implications The remarks are limited to the automotive industry. Practical implications The paper suggests services classification schemes, which can be effectively applied to automotive services in order to generate valuable managerial insights. Originality/value This paper provides an overview over multiple services categorisation schemes existing in the literature.
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Godlevskaja et al. (2010) studied this question.
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