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This study found that consumers' perceptions of product features is influenced by the context of the features: both the absolute and relative importance of features in overall attractiveness and satisfaction appear to be contextual. Core conditions amusement parks must meet are cleanliness and the presence of nice scenery; water rides and roller coasters are also important, as is an uncrowded family atmosphere. Other features vary in importance.
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Thach et al. (1994) studied this question.
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