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September 1, 1984Current Issues and Research in Advertising

The Economic Effects of Advertising: A Review of the Literature

Vincent P. Norris

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Abstract

(1984). The Economic Effects of Advertising: A Review of the Literature. Current Issues and Research in Advertising: Vol. 7, No. 2, pp. 39-134.

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Vincent P. Norris (1984) studied this question.

synapsesocial.com/papers/6a7139fe26a7f98052dd9ed8 https://doi.org/10.1080/01633392.1984.10505366

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