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January 1, 2012Journal of Travel & Tourism Marketing

An Extension of the Four-Stage Loyalty Model: The Critical Role of Positive Switching Barriers

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HHHeesup HanLouisiana State UniversitySHSunghyup Sean HyunHanyang University

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Han et al. (2012) studied this question.

synapsesocial.com/papers/6a71836e22b3175134db63fchttps://doi.org/10.1080/10548408.2012.638559
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