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The aim of this study was to identify the impact of by-products that are sold through e-commerce on the companies’ development. The research focuses on the behavior of end consumers (individuals)within the online shopping industry, for instance e-commerce, game production companies. The research objectives were to provide information about by-products of the existing e-commerce companies that will make new startups in the future, about online game producers and similar products, which are the main subject for all kinds of shopping on the internet. The authors also discussed the sales performance of the treatment store that shifted to a substitute-based assortment organization. The authors studied the experience of scientists, who used a virtual reality experiment to explore the moderating impact of the shopping goal specificity on consumer purchases.
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Смоляр et al. (2023) studied this question.
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