The Effect of Point-of-Sales Nutrition Information on the Entree Selection of Patrons of a University Foodservice Operation

Americans have shown an increased interest in nutrition; however, they do not appear to have sufficient knowledge to make wise selections. This study sought to determine if consumers would purchase more nutritious foods when provided with point-of-sale nutrition information. Those who read the information selected more nutritious entrees. The model only explained 3% of the variation, possibly due to the participants' advanced age and education, compared to the general public, and limited nutritional variation between menu items. The findings suggest that point-of-sales nutrition information when used alone may not be an effective way to motivate foodservice patrons to select certain entrees.