Assessing the Impact of Socio-Personal and Psychological Factors on ICT Knowledge among KVK Personnel

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The present study was conducted during 2025–2026 in order to explore the effect of socio-personal and psychological factors on the knowledge about information and communication technology tools among KVK staff in Uttar Pradesh. Ex-post facto research methodology was used in this study, which was conducted among 25 KVKs of Acharya Narendra Deva University of Agriculture and Technology (ANDUAT), Ayodhya. For this purpose, 142 respondents were randomly selected through a multi-stage sampling method. Personal interviews were held with all the selected respondents for data collection with the help of a pre-tested questionnaire. Frequency, percentage, mean, knowledge index, and correlation analysis were used for data analysis. The results showed that most of the respondents were from the middle age group, had high educational status, had medium experience, technological skill, and achievement motivation, while many respondents had high scientific orientation and mass media exposure. Overall knowledge index of the respondents is 85.03%, which signifies a high level of knowledge. High knowledge is associated with the use of basic ICT tools like mobile phone, smartphone, and WhatsApp, while relatively low knowledge is associated with advanced ICT tools including DSS, GIS, GPS, and remote sensing. Correlation analysis indicated that education and experience had strong and significant relationships with knowledge, while other variables showed moderate to low but significant associations. The study highlights the need for strengthening advanced ICT training programmes to enhance the digital competencies of KVK personnel.