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The present paper acknowledges the impact of inflation over time and the significant challenge of managing a reliable supply chain on increasing consumer demands. In today's fast-paced business scenario, maintaining uninterrupted a flow of inventory is a crucial challenge, which is paramount to maintaining customer satisfaction. Consumer’ demand has increased exponentially across various industries due to various factors such as e-commerce growth, changing consumer preferences and emerging markets. Along with this, production costs, transportation costs and overall supply chain operating costs cannot remain unaffected by the cascading effects of inflation. With the help of this paper, an attempt has been made to develop a reliable supply chain management model which helps to form integrate demand sensing technologies and inflation-adjusted strategies to ensure an uninterrupted supply of inventory to consumers with exponentially increasing demand. The proposed model has been tested using real-world data, with the help of which an attempt has been made to create a reliable supply chain reflecting the impact of exponential demand and inflationary pressure. Through which, the market can remain agile and responsive even in the changing scenario, which also ensures customer satisfaction and sustainable growth.
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Padiyar et al. (2024) studied this question.
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