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The article proposes the author's concept of analysing the innovative activity of enterprises from the position of system-creative approach. The stages and indicators are proposed, and the peculiarities of using the methods of system-creative analysis in the process of studying innovation activity are revealed. Special attention is paid to the analysis of cognitive-intellectual potential of the enterprise as a key factor in activating innovation processes.
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Soboń et al. (2023) studied this question.
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