OVERVIEW:Investors today put a higher value on companies that improve their bottom lines through revenue growth rather than through cost-cutting. With this increasing emphasis on growth, technology breakthroughs become crucial. At Hewlett-Packard, the key relationship promoting innovation and growth is the synergy between R&D and product development. The challenge is to maintain the freedom for discovery in R&D while balancing the company's business objectives. At HP, these two functions work together to focus on key strengths, produce breakthrough technologies, introduce a steady stream of new products, and achieve high levels of growth while maintaining research independence.
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Edward W. Barnholt (1997) studied this question.