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August 5, 2026International Journal of Wine Business Research

The economics of elegance: tasting profile, ratings and pricing of Pinot Noir across wine regions

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Authors

PMPhilippe MassetVMVictor Motta

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Overview

This randomized trial examines ratings and prices of Pinot Noir, suggesting how sensory language influences market value.

Key Points

  • This research aims to explore the relationship between tasting note descriptors of Pinot Noir and their influence on ratings and pricing across various regions.
  • Analyzed 8,046 Wine Enthusiast reviews from 2017 to 2020, focusing on price and tasting notes.
  • Extracted aroma and elegance descriptors, categorizing them using the UC Davis Aroma Wheel.
  • Estimated rating regressions and hedonic price models to assess correlations.
  • Positive correlation found between ratings and tasting-note length, and key aroma dimensions.
  • Typicity was statistically insignificant when ratings were included; elegance had a negative effect overall.
  • Elegance captured lightness and harmony, impacting prices with higher-rated wines showing greater harmony.

Cite This Study

Masset et al. (2026) studied this question.

synapsesocial.com/papers/6a72e802226790f370657807https://doi.org/10.1108/ijwbr-01-2026-0015
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Also Consider

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  1. 1Does the tasting note matter?2026
  2. 2Popularizing Wine Tasting Evaluation: An Adaptation of Mouthfeel Terminology2026
  3. 3Performance outcomes of Pinot noir producers: how resources and business strategies shape competitiveness in Burgundy, New Zealand, and South Africa2026
  4. 4Finding the Wise and the Wisdom in a Crowd: Estimating Underlying Qualities of Reviewers and Items2024
  5. 5Constructing the value of Pinot Noir: a qualitative study of producer narratives and online brand communication2026