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February 1, 1994Journal of Marketing ResearchOpen Access

Modeling Hierarchical Conjoint Processes with Integrated Choice Experiments

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Authors

HOHarmen OppewalMonash University MalaysiaJLJordan J. LouviereFlorida State UniversityHTHarry TimmermansEindhoven University of Technology

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Oppewal et al. (1994) studied this question.

synapsesocial.com/papers/6a733fc62ac1135ea9c8f88fhttps://doi.org/10.1177/002224379403100108
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