The role of interactive methods in improving the quality of higher education in the field of accounting

In the context of economic challenges and rapid changes, higher education must adapt its methods and educational content to prepare specialists capable of meeting market demands and technological advancements. The article examines the importance of using interactive teaching and learning methods, such as brainstorming, project-based learning, and case study analysis, within accounting disciplines. These methods stimulate skill development, personal growth, and actionoriented abilities, promoting research, experimentation, and critical thinking. Additionally, they encourage individual work, creativity, and initiative. The main role of the teacher is to provide students with the opportunity to discover their originality and uniqueness, to assert themselves, and to express their ideas in an innovative way.