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August 4, 2026International Journal of Business Performance and Supply Chain Modelling

Unveiling Optimal Supply Chain Performance and Pricing Strategies in the Food Industry of Pakistan: a Qualitative Approach

Ahsan Ali Ashraf Fatima Rafique

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Key Points

The central aim is to explore optimal supply chain performance and effective pricing strategies in Pakistan's food industry.
Utilized a qualitative approach to gather insights from industry experts and stakeholders.
Conducted interviews and focus groups to understand challenges and opportunities in food supply chains.
Identified key factors influencing supply chain performance, including logistics efficiency and price competitiveness.
Revealed effective pricing strategies that enhance market responsiveness and profitability in the food sector.

Implication

Qualitative approach unveils effective pricing strategies and performance enhancements in the food industry, suggesting pathways for improvement.

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Cite This Study

Ashraf et al. (2026) studied this question.

synapsesocial.com/papers/6a7437c8764cddc9499d5637 https://doi.org/10.1504/ijbpscm.2027.10080366

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