What question did this study set out to answer?

To compare the data collection efficacy, response characteristics, and data integrity of electronic surveys against traditional printed paper surveys.

February 21, 2002Journal of Operations ManagementOpen Access

Print versus electronic surveys: a comparison of two data collection methodologies

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To compare the data collection efficacy, response characteristics, and data integrity of electronic surveys against traditional printed paper surveys.
Conducted a controlled experiment with N=416 Internet customers of a major office supplies company randomly split into paper (~60%) and electronic (~40%) administration groups for the same survey instrument.
Evaluated macro-level metrics (response rates, proportion of missing data, scale means, and inter-item reliability) and micro-level integrity metrics (data runs and measurement errors).
Electronic surveys perform comparably to print surveys across macro-level metrics, such as scale means and inter-item reliability, as well as micro-level data integrity indicators.
Electronic administration demonstrates significantly fewer missing responses and enables flexible contingent coding based on respondents' prior answers.

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Implication

Controlled experiment reveals comparable data quality with fewer missing responses for electronic versus paper surveys in retail customers, highlighting key operational advantages of digital formats.

Cite This Study

Boyer et al. (2002) studied this question.

synapsesocial.com/papers/6a7536d5fd85dc9184091b43 https://doi.org/10.1016/s0272-6963(02)00004-9

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Implication

Controlled experiment reveals comparable data quality with fewer missing responses for electronic versus paper surveys in retail customers, highlighting key operational advantages of digital formats.

Print versus electronic surveys: a comparison of two data collection methodologies

Key Points

Discussion

Implication

Cite This Study

Print versus electronic surveys: a comparison of two data collection methodologies

Key Points

Discussion

Implication

Cite This Study