The rapid development of generative Artificial Intelligence (AI) is confronting the music sector and the entire cultural and creative industries, which employ more than 7.6 million people in Europe and generate a turnover of more than EUR 640 billion per year, with major challenges and fundamental transformations.This can open up new opportunities, but also bring uncertainties and risks.Music, texts, images and videos created by human authors are the source material for generative AI systems.At the same time, the content generated by the AI in this way enters into direct competition with the original human-made works.The stakes are therefore double as high for creative professionals.They face a challenge from two sides, on the input side and on the output side, which can quickly become a threat to their economic livelihood if the right regulatory conditions are not in place.The emergence of a fair, virtuous and sustainable market for generative AI will only succeed within a reliable legal framework that empowers human creators and protects their intellectual property rights.Transparency is a basic prerequisite for setting this development in motion and it is encouraging that the EU is taking first steps in this direction with the AI Act.This report is the first major analysis to take a comprehensive look at the interplay between music and AI, the economic dimension and trends in this fast-growing market, as well as the attitudes of creative professionals.In addition to numerous expert interviews conducted by Goldmedia, over 15,000 members of GEMA and SACEM took part in the survey for this study.The high level of participation alone shows how much creative professionals are concerned about the challenges posed by AI.It is important to make their voices heard in this debate and place them at the heart of the discussion.The economic potential of generative AI is enormous, in music and beyond.We hope that France and Germany, two major economies with vibrant creative sectors, and united in the pursuit of cultural diversity and technological ambition, will join forces to ensure that generative AI will become an opportunity for everyone involved -including human creators.We are convinced that the report prepared by Goldmedia can support this process by providing an empirical basis to enable an informed debate on one of the central technologies of our time.
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Kang et al. (2026) studied this question.
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