What question did this study set out to answer?

This study aims to explore how CSR communication and implementation impact innovation and reputation in businesses.

The Dual Roles of Strategic CSR : Enterprises' Perspectives on How Communication and Implementation Drive Reputation and Innovation

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Randomized trial reveals how integrated CSR strategies enhance innovation and reputation in Taiwanese firms, indicating value in strategic design.

This study aims to explore how CSR communication and implementation impact innovation and reputation in businesses.
Survey data collected from 207 firms in the service and electronic technology sectors in Taiwan.
Structural equation modeling (SEM) is used to analyze relationships between CSR strategies and performance outcomes.
Focus on engagement and responsiveness in CSR communication and implementation.
Engagement- and response-driven CSR communication significantly boosts CSR innovation.
Partner- and society-oriented CSR implementation greatly strengthens CSR reputation.
CSR innovation is positively correlated with enhanced reputation and international market growth, while CSR reputation improves operational performance.

Tsui-Yii Shih (2026) studied this question.

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Randomized trial reveals how integrated CSR strategies enhance innovation and reputation in Taiwanese firms, indicating value in strategic design.