Unveiling the Role of Technology Readiness and Amenities in Shaping Indian Consumers’ Intentions to Visit Smart Hotels

This study extends the Technology Acceptance Model (TAM) by incorporating Technology Readiness (TR) and Technology Amenities (TA) to examine consumer intentions toward smart hotel adoption in India – an emerging market where such services are still developing. Using survey data from 403 respondents and analysis via SmartPLS 4, the study confirms that perceived usefulness, perceived ease of use, and attitude significantly drive behavioral intention. Additionally, TR and TA play pivotal roles in shaping these perceptions. Theoretical contributions include a contextualized TAM extension relevant to smart hospitality. Practical implications offer insights for hotel developers and policymakers aiming to design trust-enhancing and user-friendly smart environments. The study recommends future research to validate these findings through longitudinal designs or actual usage data as smart hotels become operational.