What does this research mean for the field?

Perceived ease of use, perceived usefulness, trust, and electronic word-of-mouth significantly drive solo travelers' intentions to use social media for trip planning, a relationship that is further strengthened by travel motivation. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine the determinants influencing solo travelers' intentions to use social media for trip planning by integrating social influence and motivational factors into the Technology Acceptance Model and Theory of Reasoned Action.

August 29, 2026Tourism Recreation Research

From vision to venture: understanding the role of social media in influencing trip planning for Indian solo travelers

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To examine the determinants influencing solo travelers' intentions to use social media for trip planning by integrating social influence and motivational factors into the Technology Acceptance Model and Theory of Reasoned Action.
Surveyed N=590 solo travelers in India to capture metrics on perceived ease of use, perceived usefulness, trust, electronic word-of-mouth, and travel motivation.
Analyzed structural relationships and moderation effects using partial least squares structural equation modeling (PLS-SEM) in SmartPLS 4.0.
Perceived ease of use, perceived usefulness, trust, and electronic word-of-mouth significantly and positively influenced attitudes and behavioral intentions toward social media trip planning.
Travel motivation functioned as a significant positive moderator, strengthening the relationship between traveler attitudes and their behavioral intentions.

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Implication

Cross-sectional survey reveals factors driving social media trip planning in solo travelers, highlighting the moderating role of travel motivation on behavioral intentions.

Cite This Study

Rehman et al. (2026) studied this question.

synapsesocial.com/papers/6a9299ac8e5d7d1fc0c11ae9 https://doi.org/10.1080/02508281.2026.2714505

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Implication

Cross-sectional survey reveals factors driving social media trip planning in solo travelers, highlighting the moderating role of travel motivation on behavioral intentions.

From vision to venture: understanding the role of social media in influencing trip planning for Indian solo travelers

Key Points

Discussion

Implication

Cite This Study

From vision to venture: understanding the role of social media in influencing trip planning for Indian solo travelers

Key Points

Discussion

Implication

Cite This Study

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