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January 29, 2011European Journal of Marketing

A stakeholder perspective of the value proposition concept

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Authors

PFPennie FrowAPAdrian Payne

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Frow et al. (2011) studied this question.

synapsesocial.com/papers/6a75ebe2d17bc701ee162c7bhttps://doi.org/10.1108/03090561111095676
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1The Evolution of Shareholder Activism in the United States*2007 · 855 citations
  2. 2Toward a transcending conceptualization of relationship: a service‐dominant logic perspective2009 · 431 citations