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August 9, 2026Communication Research and Practice

Listen, learn, and entertain: an interdisciplinary perspective of podcast use

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Authors

SASaud A. AlsulaimanTRTerry L. Rentner

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Overview

Mixed-methods research investigates podcast usage motivations in Saudi Arabia, suggesting insights for marketers.

Key Points

  • This research aims to explore podcast usage motivations and cultural differences in Saudi Arabia using the uses and gratifications theory.
  • Mixed-methods design combining an online survey with 63 organizations
  • Written interviews with 10 individuals
  • Focus on learning, entertainment, and self-help in podcast consumption
  • Podcast usage primarily serves to educate and entertain, often combined with other activities
  • Significant influences on behaviors are identified, highlighting the importance of cultural context
  • Gender differences in podcast usage patterns are revealed, indicating varied engagement levels

Cite This Study

Alsulaiman et al. (2026) studied this question.

synapsesocial.com/papers/6a782cfa2e1896536c83fcdahttps://doi.org/10.1080/22041451.2026.2708565
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Students’ Perception of Using Podcasts to Improve Listening Skill2025
  2. 2THE USE OF PODCAST IN LEARNING ENGLISH LISTENING COMPREHENSION2024
  3. 3A Study of Exploring Listening Willingness and Media Effect on Podcast2024
  4. 4Investigating EFL Students’ Perspectives of the Influence of Podcasts on Enhancing Listening Proficiency2024 · 1 citations
  5. 5Podcast influence on radio content: A case study of Capital FM journalists, Kenya2025