Strategic Management of Cultural Tourism as a Tool for Sustainable Tourism Development in Georgia

Under the conditions of modern tourism development, cultural tourism is considered one of the most dynamic and sustainable forms of tourism, playing an important role in economic growth, the protection of cultural heritage, and the social and cultural development of local communities. The strategic management of cultural tourism has therefore become especially important, as it ensures the effective planning, management, and sustainable use of tourism resources, supports the diversification of tourism products, and balances heritage protection with economic benefit. Georgia, as a country with a long history, rich cultural traditions, and unique historical heritage, has significant potential for the development of cultural tourism. The application of modern strategic management approaches is therefore an important prerequisite for the sustainable development of the country's tourism industry and for improving its competitiveness in the international tourism market.