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This business case enlightens two key topics: the resilient leadership, and the people-oriented company culture, with specific regard to the hospitality and tourism sector. It provides managers, leaders and business school students in tourism and hospitality with actionable research-based knowledge, reflecting on how leadership could more effectively cope with adversities at the workplace. Secondly, this case study provides also an actionable research-based knowledge about the benefits for companies to adopt a clear and shared organizational culture and company identity.
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Cavelzani et al. (2025) studied this question.
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