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July 28, 2022Journal of Marketing Research and Case StudiesOpen Access

Is the COVID-19 Pandemic the Reason for Changes in Consumer Behaviour?

Alexandru Mihaita ICHIM

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Abstract

COVID-19 pandemic was the main reason last year that determined changes in our behavior. COVID-19 changed people's behavior, and its effects will be long-lasting. We had become more nervous and unsocial. But, on the other hand, we were more careful with what we eat during the lockdown period, and we used defensive behavior to protect against viruses, also during the lockdown period.

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Alexandru Mihaita ICHIM (2022) studied this question.

synapsesocial.com/papers/6a7b1b140b10e5535989a102 https://doi.org/10.5171/2022.254291

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