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This research examines the methodological flaws associated with the use of Likert-type scales in measuring latent constructs.

August 12, 2026Open Access

Beyond Agreement: Rethinking the Preeminence of Likert-Type Scales in Quantitative Research

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Critiques the indiscriminate use of Likert scales and suggests alternatives to enhance validity.

This research examines the methodological flaws associated with the use of Likert-type scales in measuring latent constructs.
Develops a Construct Measurement Fit Framework.
Identifies shortcomings in the application of Likert scales across various constructs.
Presents alternative measurement paradigms to improve validity.
Highlights the risk of sacrificing construct-measurement fit for ease of measurement.
Demonstrates vulnerabilities to biases, including common method and social desirability bias.
Advocates for methodological diversity to improve construct validity.

Abhilash Ponnam (2026) studied this question.

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