Financial Markets Co-Movement between India and the US during the Turbulent Decade Ending with Covid-19

This paper focuses on the emerging relationship between the new-age organised players and traditional retailers through the hybrid business models in India.The former connects the latter to consumers through both e-commerce and offline channels.The concern is the hegemonic tendency of the organised players to control the relationship.Based on the Competition Commission of India's cases against the Indian e-commerce players, this paper highlights the unfair trading practices of new-age organised players in dictating contractual terms, exclusive promotion of their products and preferred vendors, creating entry barriers, and control over consumer preference data.Furthermore, this paper discusses the lacunae in the current competition legal framework, which fails to take cognizance of the anti-competitive behaviour of the existing organised players.Finally, it suggests that competition laws should ex-ante discourage potential anticompetitive behaviour rather than ex-post action.