Examining Sex Work from the Client's Perspective: Assessing Johns Using on-line Data

Academic research on prostitution focuses on the prostitute, rather than the clients, who are called johns. This limits our understanding of the methods and reasons individuals solicit sex. However, johns increasingly use computer mediated communications to discuss sex work. Their comments provide insight into the attitudes and methods of johns. This qualitative study utilizes a sample of posts from active Web forums for johns in 10 U.S. cities. The findings indicate the importance of on-line discussions for johns to identify and solicit sex workers, as well as manage external risks. Implications for law enforcement and deviance research are also discussed.