Strategic Responses of European Public Service Media to Technological Changes: A Case‑Based Analysis

In an era where technological innovation is inevitable, public service media (PSM) confront unprecedented challenges and opportunities. The escalating pace of technological change has compelled these institutions to adapt, innovate, and transform to meet the evolving needs of the audience. This article analyses selected strategic initiatives public service media took to navigate the turbulent waters of technological disruption, ensuring their survival and relevance in a digitised world. The paper focuses on selected strategic responses adopted by PSM, avoiding any attempt to address the full complexity of the issue, for the sake of clarity and conciseness.