The authors focus on the scope of media management’s higher education in Poland. They investigate its scale by analysing and comparing academic curricula at selected public universities regarding categorisation and the identification of assessment systems. This exploratory research employs desk research, content analysis, and a comparative approach. A total of 20 Polish universities’ curricula in the discipline of social communication and the media, with 80 different media management-related courses, are studied. As a result, the paper highlights the need for more comprehensive research on contemporary university education in media management, underscoring a demand to enhance the coherent understanding of media management education in Poland.
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Jupowicz-Ginalska et al. (2024) studied this question.
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