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September 1, 2006European Journal of Marketing

“Mothers of invention”: maternal empowerment and convenience consumption

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Authors

MCMarylyn CarriganHeriot-Watt UniversityISIsabelle SzmiginUniversity of Birmingham

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Carrigan et al. (2006) studied this question.

synapsesocial.com/papers/6a7cfb86a3387a3e88ec247fhttps://doi.org/10.1108/03090560610681041
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Also Consider

Synapse has enriched 3 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Competing devotions: career and family among women executives2003 · 1,162 citations
  2. 2Embattled Paradise: The American Family in an Age of Uncertainty.1992 · 202 citations
  3. 3Material Culture and Mass Consumption.1991 · 1,397 citations