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This research aims to explore how urban dwellers experience nostalgia when visiting rural villages and the implications for village development.

August 13, 2026SustainabilityOpen Access

When Cities Become Home, What Happens to Rural Memory? Nostalgic Experience in Rural Tourism and Implications for Village Development

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Randomized trial examines nostalgic experiences in rural tourism, indicating insights for village development.

This research aims to explore how urban dwellers experience nostalgia when visiting rural villages and the implications for village development.
Examined nostalgic factors among 518 rural visitors to traditional villages in the Huizhou region.
Analyzed the influence of natural landscape, traditional agriculture, rural architecture, and vernacular culture on nostalgic experiences.
Utilized beta coefficients to assess the strength of influences on nostalgia.
Natural landscape (β = 0.30) and traditional agriculture (β = 0.20) significantly influence visitors’ nostalgic experiences.
Rural architecture and vernacular culture have an indirect influence on nostalgia through mediated pathways.
Spiritual and historical nostalgia are dominant aspects, outweighing homeland nostalgia in the Huizhou context.

A 2026 study studied this question.

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