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I was delighted to hear that the BMJ (British Medical Journal) had accepted an advertisement for the BMJ (Builders Merchants Journal). It confirmed a long held belief in the abomination of abbreviations and the arrogance of those who use them, expecting others to know what they are talking about. Over the years I have collected many examples with a similar potential for confusion. A simple case might be BP: …
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A 1995 study studied this question.
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